"I wish I could go undercover again. I'm giving advice to others in the company to find ways of doing it. I sent a number of our online team out to visit florist shops and they came back with all sorts of insights."

 --Chris McCann, 1-800-Flowers

Every boss who went undercover returned convinced it was an incredibly valuable experience. Despite potentially embarrassing themselves in front of their boards, employees, and a few million strangers, they would all still recommend it to other business leaders and universally wished they could repeat the adventure. That's not because they're exhibitionists, but because no matter how hands-on as executives they were, no matter how much time they earnestly spent with ...

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