2. Exploring the Problem


The experts will tell you that great user experience comes from crystal-clear strategy and exemplary leadership. They’re right of course, but that doesn’t help us much right now. As a UX aficionado in a company that doesn’t share your passion, you’re not going to be able to have that kind of impact right off the bat.

Starting the UX conversation at your organization by asking difficult abstract questions isn’t likely to be effective. It’s easy to point out deficiencies, but what senior managers want is for people to show initiative. So take a pragmatic view, start small and focus on achieving results through UX. Succeed ...

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