4. Big Data in the Real World

When learning about a topic, especially one as extensive as Big Data, it is always helpful to see what others are doing with real-world applications. In this chapter I will cover some actual examples of Big Data implementations, each with its own unique purpose and approach. These are not by any means the largest Big Data implementations; more importantly they represent actual experiences from top architects who harnessed Big Data implementations, resulting in huge competitive advantage for their companies that built the implementations.

This chapter covers these questions:

• What are realistic use cases for Big Data?

• How can you harness Big Data for competitive advantage?

• How do you manage a fast-growth database ...

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