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Understanding Broadcast and Cable Finance, 2nd Edition by Alan Batten, Walter McDowell, Broadcast Cable Financial Broadcast Cable Financial Mana

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4   Revenue

Trila Bumstead, Joyce Lueders and Fidel Quiralte1

Ultimately, business is about money, but recognizing how money is made and spent involves a basic understanding of financial concepts and jargon unique to broadcasting and cable. Together, these three authors unravel the complexities of revenue in this chapter, and expenses in the next chapter. Trila is the Executive Vice President and Chief Financial Officer of New Northwest Broadcasters LLC; Joyce is the Business/Program Manager of WFLA-TV in Tampa, Florida; and Fidel is Vice President of Finance and Controller of the Game Show Network.

Introduction

From the sale of products and services to customers, businesses generate revenue. This chapter discusses the revenue streams typically ...

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