6   Financial Systems for Broadcasting and Cable

Calvin Lyles, Jr. and Bruce Lazarus1

In another life, financial managers of modern media companies probably would be good jugglers because they have the ability to keep track of several things at the same time. To understand properly how a broadcast or cable operation stays in business, one needs a sense of “The Big Picture,” and how various financial units, from sales and traffic to programming and operations, interact within a larger system. Master jugglers Bruce Lazarus, CEO of Cable Audit Associates (CAA), and Calvin Lyles, Radio Controller at Greater Media, Inc., show the reader the dynamics of some important financial systems.


This chapter is designed to walk the reader through ...

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