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Understanding Broadcast and Cable Finance, 2nd Edition by Alan Batten, Walter McDowell, Broadcast Cable Financial Broadcast Cable Financial Mana

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8   Key Performance Metrics

Samuel D. Bush

No sane person would use a stethoscope to see if someone had a fever—because it’s the wrong device. Just as doctors use specific diagnostic tools to evaluate someone’s overall health, so do financial managers have their own set of measuring tools, called key performance metrics, to calibrate the “heartbeat” and other vital signs of a business. Sam Bush, Senior Vice President, Treasurer, and CFO of Saga Communications, Inc., provides a highly detailed look at the many ways the financial performance of a broadcast or cable company can be diagnosed.

Introduction

Key performance metrics are valuable tools for analyzing one’s own company with the goal to improve performance, or for appraising future growth ...

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