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Understanding Broadcast and Cable Finance, 2nd Edition by Alan Batten, Walter McDowell, Broadcast Cable Financial Broadcast Cable Financial Mana

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9   Cash Flow Measures and Reports

Anthony Vasconcellos

On a personal level, bouncing a check can be an embarrassing experience for anyone. Now imagine that you are the head of a major business, and suddenly you are receiving irate phone calls from vendors complaining that your checks will not clear. What’s the problem?—cash flow! You may have money “on the books,” but these numbers do not reflect a financial reality in which you can pay the bills. Anthony Vasconcellos is Executive Vice President and Chief Operating Officer for Regent Communications, and he explains concisely some of the factors that influence the all-important cash flow of a company.

Introduction

Maximizing cash flow is the ultimate goal of all businesses, because cash is ...

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