12 Credit and Collection Administration
Every advertising-supported media business extends credit to a greater or lesser degree. These businesses also have to collect funds due. They’re not alone. Ever since humans came up with the concept of business, they have faced the challenges of extending credit and collecting when the debt comes due. This chapter, originally written for the first edition of this book by media collections pioneer Peter F. Szabo, addresses the many opportunities and pitfalls in credit and collection. C. Robin Szabo, president of Szabo Associates, revised the chapter for this edition.
Introduction
Every broadcast and cable company has a credit policy, though it may be unwritten. If a prospective ...
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