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Understanding Broadcast and Cable Finance, 2nd Edition by Alan Batten, Walter McDowell, Broadcast Cable Financial Broadcast Cable Financial Mana

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16 Financial and Accounting Considerations for Broadcast and Cable Acquisitions

John S. Sanders

The business you started in your garage a few years ago has been astonishingly successful! So much so that you attracted the attention of the major players in your field. One makes you an offer you can’t refuse, and you’ve just pocketed a check for several million dollars. What to do with all that capital? You don’t want to give it to Uncle Sam. You look around and think it would be nice to be in the broadcasting or cable field. John S. Sanders—a founding principal in Bond & Pecaro, Inc, a Washington, D.C.–based consulting firm specializing in providing financial, economic, and valuation services, including fair market valuations and purchase price ...

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