Book description
THE PERCEPTION, UNDERSTANDING, AND USES OF COLOR—EXPANDED AND REFRESHED
Understanding Color is an essential resource for those needing to become proficient in color for business applications. The peerless treatment of this critical subject is beautifully illustrated with real-world examples. Designers have turned to this guide for nearly a generation for its authoritative and accessible instruction. The knowledge contained in this book sets you apart from other designers by enabling you to:
- Contribute more effectively to discussions on color harmony, complete with a vocabulary that enables in-depth understanding of hue, value, and saturation
- Apply the most-up-to-date information on digital color to your projects
- Address issues involved when colors must be translated from one medium to another
- Troubleshoot and overcome today's most common challenges of working with color
Full-color images showcase real design examples and a companion website features a digital workbook for reinforcing color concepts. From theory and practical implementation to the business and marketing aspects, Understanding Color helps you gain a deep and discriminating awareness of color.
Table of contents
- PREFACE
- ACKNOWLEDGMENTS
- 1 AN INTRODUCTION TO COLOR STUDY
-
2 A LITTLE LIGHT ON THE SUBJECT
- Light
- Additive Color: Mixing Light
- Lamps
- Lamp Types
- Special Purpose Lamps
- False Promise: Full-Spectrum Lighting
- Lighting Level
- Vision
- The Illuminant Mode of Vision
- The Object Mode of Vision
- Modifying Light: Colorants
- Lamps and Color Rendition
- The Color Rendering Index
- Metamerism and Matching
- Modifying Light: Surface
- Transparent, Opaque, and Translucent
- Iridescence
- Luminosity
- Indirect Light, Indirect Color
- Filters
- Notes
- 3 THE HUMAN ELEMENT
-
4 THE VOCABULARY OF COLOR
- Hue
- The Artists' Spectrum
- Primary, Secondary, and Intermediate Colors
- Saturated Color
- Other Spectrums, Other Primaries
- Chromatic Scales
- Complementary Colors
- Cool and Warm Colors
- Analogous Colors
- Tertiary Colors: Chromatic Neutrals
- Black, White, and Gray
- Value
- Pure Hues and Value
- Tints and Shades
- Monochromatic Value Scales
- Comparing Value in Different Hues
- Line
- Value and Image
- Transposing Image
- Saturation
- Saturation: Diluting Hues with Gray
- Saturation: Diluting Hues with the Complement
- Theoretical Gray
- Tone
- Notes
- 5 THE INSTABILITY OF COLORS
- 6 ILLUSION AND IMPRESSION
- 7 COLOR THEORY: A BRIEF HISTORY
- 8 COLOR HARMONY
- 9 TOOLS OF THE TRADE: COLOR IN PRODUCT AND PRINT
- 10 THE MEDIUM OF LIGHT
- 11 THE BUSINESS OF COLOR
- GLOSSARY
- BIBLIOGRAPHY
- INDEX
- EULA
Product information
- Title: Understanding Color, 5th Edition
- Author(s):
- Release date: January 2017
- Publisher(s): Wiley
- ISBN: 9781118920787
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