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Understanding Color, 5th Edition

Book Description

THE PERCEPTION, UNDERSTANDING, AND USES OF COLOR—EXPANDED AND REFRESHED

Understanding Color is an essential resource for those needing to become proficient in color for business applications. The peerless treatment of this critical subject is beautifully illustrated with real-world examples. Designers have turned to this guide for nearly a generation for its authoritative and accessible instruction. The knowledge contained in this book sets you apart from other designers by enabling you to:

  • Contribute more effectively to discussions on color harmony, complete with a vocabulary that enables in-depth understanding of hue, value, and saturation
  • Apply the most-up-to-date information on digital color to your projects
  • Address issues involved when colors must be translated from one medium to another
  • Troubleshoot and overcome today's most common challenges of working with color

Full-color images showcase real design examples and a companion website features a digital workbook for reinforcing color concepts. From theory and practical implementation to the business and marketing aspects, Understanding Color helps you gain a deep and discriminating awareness of color.

Table of Contents

  1. PREFACE
  2. ACKNOWLEDGMENTS
  3. 1 AN INTRODUCTION TO COLOR STUDY
    1. The Experience of Color
    2. Color Awareness
    3. The Uses of Color
    4. Color-Order Systems
    5. Color Study
    6. Notes
  4. 2 A LITTLE LIGHT ON THE SUBJECT
    1. Light
    2. Additive Color: Mixing Light
    3. Lamps
    4. Lamp Types
    5. Special Purpose Lamps
    6. False Promise: Full-Spectrum Lighting
    7. Lighting Level
    8. Vision
    9. The Illuminant Mode of Vision
    10. The Object Mode of Vision
    11. Modifying Light: Colorants
    12. Lamps and Color Rendition
    13. The Color Rendering Index
    14. Metamerism and Matching
    15. Modifying Light: Surface
    16. Transparent, Opaque, and Translucent
    17. Iridescence
    18. Luminosity
    19. Indirect Light, Indirect Color
    20. Filters
    21. Notes
  5. 3 THE HUMAN ELEMENT
    1. The Sensation of Color
    2. Threshold
    3. Intervals
    4. The Perception of Color
    5. Physiology: Responding to Light
    6. Healing and Color
    7. Synaesthesia
    8. Psychology: Responding to Light
    9. Naming Colors
    10. Color As Language: From Name to Meaning
    11. Impressional Color
    12. Color As Words Alone
    13. Notes
  6. 4 THE VOCABULARY OF COLOR
    1. Hue
    2. The Artists' Spectrum
    3. Primary, Secondary, and Intermediate Colors
    4. Saturated Color
    5. Other Spectrums, Other Primaries
    6. Chromatic Scales
    7. Complementary Colors
    8. Cool and Warm Colors
    9. Analogous Colors
    10. Tertiary Colors: Chromatic Neutrals
    11. Black, White, and Gray
    12. Value
    13. Pure Hues and Value
    14. Tints and Shades
    15. Monochromatic Value Scales
    16. Comparing Value in Different Hues
    17. Line
    18. Value and Image
    19. Transposing Image
    20. Saturation
    21. Saturation: Diluting Hues with Gray
    22. Saturation: Diluting Hues with the Complement
    23. Theoretical Gray
    24. Tone
    25. Notes
  7. 5 THE INSTABILITY OF COLORS
    1. The Instability of Colors
    2. Color Composition
    3. Ground and Carried Colors
    4. Placement and Color Change
    5. Equilibrium
    6. Simultaneous Contrast
    7. Afterimage and Contrast Reversal
    8. Complementary Contrast
    9. Ground Subtraction
    10. Color and Area: Small, Medium, Large
  8. 6 ILLUSION AND IMPRESSION
    1. Color Illusions
    2. The Illusion of Depth
    3. Spatial Effects of Colors
    4. Transparence Illusion
    5. Fluting
    6. Vibration
    7. Vanishing Boundaries
    8. Luminosity
    9. Bezold Effect
    10. Optical Mixes
    11. Notes
  9. 7 COLOR THEORY: A BRIEF HISTORY
    1. Setting the Stage
    2. The Beginnings of Color Theory
    3. Color and Controversy
    4. The Scientific Model: Color Gets Organized
    5. Color by the Numbers
    6. A New Perspective
    7. Notes
  10. 8 COLOR HARMONY
    1. In Search of Beauty
    2. Intervals and Harmony
    3. Hue and Harmony
    4. Major and Minor Themes
    5. Value and Harmony
    6. Saturation and Harmony
    7. Beyond Harmony: Dissonant Colors
    8. The X-tra Factor: Surface and Harmony
    9. Some Harmonious Conclusions
    10. Notes
  11. 9 TOOLS OF THE TRADE: COLOR IN PRODUCT AND PRINT
    1. It's the Real Thing: Color in Product and Print
    2. Design Media
    3. Artists' Media
    4. Subtractive Mixing: Pure Hues
    5. Subtractive Mixing: Muted Hues
    6. Tinting Strength
    7. Color Printing: Process Colors
    8. Color Printing: Spot Colors
    9. Screen and Block Printing
    10. Note
  12. 10 THE MEDIUM OF LIGHT
    1. Images of Light
    2. Lost in Translation
    3. The Screen Display
    4. Color Display Modes
    5. Color Management
    6. Color on the Web
    7. Web Color Coding
    8. Emerging Media: E-Ink
    9. Notes
  13. 11 THE BUSINESS OF COLOR
    1. The Color Industries
    2. Colorants
    3. Color Sampling
    4. Color Forecasting
    5. Color Consulting
    6. Color and Product Identity
    7. Palettes
    8. Traditional Colors, Document Colors
    9. Palettes and the Past
    10. Color Becomes Fashion
    11. Color Cycles: A Modern History
    12. Today and Tomorrow
    13. Notes
  14. GLOSSARY
  15. BIBLIOGRAPHY
  16. INDEX
  17. EULA