Chapter 22. Models and Making

I always prefer making frames: making context rather than content.

—BRIAN ENO

A Fresh Look at Our Methods

THE METHODS WE USE for information architecture—and for design practice generally—are mostly sound and valuable. Attending to context doesn’t mean we throw everything out and start over. In fact, most of our tools and processes are suitable for figuring out context anyway, even if we haven’t been thinking of it that way until now.

Personas, Scenarios, Site Maps, Card Sorts, Journeys, Service Maps, Content Inventories—most of these tend to be focused on the elements they represent—the objects and events—but not as much on the relationships between those elements. We might mention them, but they’re ...

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