3 WHAT MAKES ENGAGEMENT DIFFERENT FROM OTHER CONCEPTS?
Some researchers have referred to engagement as an attitude (e.g., Dalal, Bay-singer, Brummel, & LeBreton, 2012; S. Fine, Horowitz, Weigler, & Basis, 2010; Newman & Harrison, 2008). An attitude is a tendency to evaluate a psychological object’s attributes, typically resulting in value-laden labels such as pleasant/unpleasant, good/bad, or likable/dislikable (Ajzen, 2001; Eagly & Chaiken, 1998, 2007). A specific attitude is generally part of an associative network, wherein beliefs, feelings, and thoughts are connected within and between attitudes; the activation of one attitude can spark an associated attitude (Eagly & Chaiken, 2007). Attitudes do not ...
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