9 SHINING AN INTERNATIONAL LIGHT Is Engagement the Same Everywhere?
The practical reality of the worldwide marketplace is that engagement crosses cultural boundaries in very complex ways. Take, for example, the following real organizational situations (names and exact countries changed):
Jian-Xi Guo is the vice president of southeastern Asia sales with an international company. He is based in China and manages several regional sales managers including Hitesh Dhingra in India, Hae Sim Kwon in Korea, Seo-yeon Daeng in Malaysia, and Loi Pham in Vietnam, not to mention sales managers in Thailand, Indonesia, and Japan. Some of his managers are from countries that dislike one another and have multiple cultures ...
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