© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2024
I. CroninUnderstanding Generative AI Business Applicationshttps://doi.org/10.1007/979-8-8688-0282-9_1

1. Introduction to the World of Generative AI

Irena Cronin1  
(1)
Savannah, GA, USA
 

Within Artificial Intelligence (AI), Generative AI stands as a beacon of innovation and creativity, marking a significant shift in how we perceive the capabilities of machines. This chapter goes into the world of Generative AI, a dynamic subset of AI that is not only redefining the boundaries of technology but also challenging our understanding of creativity and ethics in the digital age.

At the heart of Generative AI lies its foundational principle: the ability to learn from ...

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