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Understanding Intercultural Communication by Adrian Holliday

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Chapter 3

Investigating culture

This chapter builds on the work on cultural practices in Chapter 2 to develop strategies and disciplines for approaching and making sense of the culturally strange. In so doing, it capitalises on the everyday complexity of cultural practices as something we all have an understanding of, and through which we might find a route to the unfamiliar.

Approaching the unfamiliar and foreign

Though the point has already been made that the boundaries between the familiar and unfamiliar are blurred, it is useful first to attempt a comparison between approaching one and the other. There is indeed an advantage when approaching new cultural practices within our own society, no matter how strange. We already know something about ...

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