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Understanding Intercultural Communication by Adrian Holliday

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Chapter 8

Prejudice

This chapter will look at how we can so easily fall into the trap of prejudice when encountering people from other cultural backgrounds. It will build on observations from Chapters 6 and 7, which deal with the sorts of constructs which lead us to prejudice.

Within the grammar, prejudice resides in a number of domains. Statements about culture seduce us with convincing but exaggerated versions of who we and others are. From cultural resources emerge easy answers about national structures. From global positioning emerge the all-pervasive Self and Other politics around the issues of identity and power which take centre place in small culture formation. Indeed, it has to be acknowledged that prejudice, which is connected with ...

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