Chapter 5

Entering the Japanese Market

Japan has very particular market conditions that require a deep understanding of Japanese culture and society and the strong personal commitment of a foreign investor. Japan is still considered a difficult market, and entry into the Japanese market is an expensive and time-consuming endeavor. Even if Japan is the most developed Asian country and shows very favorable market conditions, when it comes to infrastructure, the legal system, and a low business risk, Japan’s unique culture and difficult language present challenges to potential investors. International business relations are so often overshadowed by misunderstandings and miscommunication. This chapter provides an overview of the particularities ...

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