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Part One: What Is Competition?
1. Competition: The Right Mind-Set
2. The Five Forces: Competing for Profits
3. Competitive Advantage: The Value Chain and Your P&L
Part Two: What Is Strategy?
4. Creating Value: The Core
5. Trade-offs: The Linchpin
6. Fit: The Amplifier
7. Continuity: The Enabler
Epilogue: A Short List of Implications
FAQs: An Interview with Michael Porter
A Porter Glossary: Key Concepts
Chapter Notes and Sources
About the Author