5.1. When Technology Meets Business
Technology, especially information technology, often involves numbers and formulas, machinery and components, and so forth. This is certainly true when it comes to MPEG-4, and while you have read and learned quite a lot about this technology by this point, you may be asking yourself, do I actually need this, and if so, how and where would I use it? Well, as we all know, technology is a key ingredient in any product, no matter whether it creates nice moving pictures for you, long-lasting concrete, fast cars, or wonderful textiles—it is always there. The trouble starts when the technical experts come along and propose—and in many cases rightly so— the development, introduction, ...