CHAPTER 5

Business—Technology Interface

5.1. When Technology Meets Business

Technology, especially information technology, often involves numbers and formulas, machinery and components, and so forth. This is certainly true when it comes to MPEG-4, and while you have read and learned quite a lot about this technology by this point, you may be asking yourself, do I actually need this, and if so, how and where would I use it? Well, as we all know, technology is a key ingredient in any product, no matter whether it creates nice moving pictures for you, long-lasting concrete, fast cars, or wonderful textiles—it is always there. The trouble starts when the technical experts come along and propose—and in many cases rightly so— the development, introduction, ...

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