▸ Case Study 10The Selling of America
Elwood James became a volunteer firefighter when he turned eighteen. This was a momentous time for Elwood, since he had always been fascinated with fire trucks, ladders, pike poles, and hoses, and he was especially intrigued by the ear-busting sirens that blazed when the big red trucks left the fire barn located across the street from his childhood home. Of course he knew that this youthful dream of being fitted for a helmet and the lettered and numbered turnout gear would have to be set aside for the realities that he now faced as an adult. Now he was properly dressed in a uniform, and he was trained to assist individuals, families, and ...
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