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Understanding the Business of Entertainment by Gregory Bernstein

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Section 3What Studios Do

Studios may now be part of wealthy entertainment conglomerates, but they must still earn their keep. That means doing what studios have done for more than a century—developing, financing, producing, marketing and distributing successful movies and shows. Internet companies that produce entertainment, like Netflix and Hulu, must do precisely the same things.

Since this is a business book, we’ll focus on the business side of production as opposed to production itself, which is when the business people primarily step aside and the filmmakers take over.

The initial business decisions any studio must make are (a) which projects to develop, i.e., which projects will the studio pay to be written and otherwise made ready for ...

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