Session A
The communication process
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1 Introduction |
Have you ever followed a political coup in the media? Did you notice that the first thing those involved want to do is to gain control of television and radio stations and national newspapers? Then they can control how information is communicated to foes, friends – and probably most importantly, potential friends who may join their side.
It’s all about communication, and making communication work in your favour.
Communication is used to change public opinion, or what consumers buy. It is a large part of the activity of many organizations which employ communication directors, public ...
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