Understanding the Communication Process in the Workplace, 5th Edition

Session B

Communication media

1   Introduction

How many ways do you receive communications in a normal day? Face-to-face, no doubt, but also phone calls, text messages, faxes and emails? Television, radio, Internet, public address? There are more ways – or media – of communicating information available now than ever before.

This should be an advantage, but there are problems in it for senders and receivers. Too much information can be as much of a problem as too little.

The American Marshall McLuhan said famously that ‘the medium is the message’ – how you say something matters more than what you say. Sometimes you may feel this ...