CHAPTER 5

Firm Type: Perspectives, Roles, and Languages

The Buy Side

To define the buy side, I look to the sell side as they are best defined in opposition. Where the sell side is generally set up to enable raising of capital for other firms through issuing debt, equity, and other investment options, the buy side roughly equates to those that are buying those investment opportunities, and therefore funding the market (with the expectation that their investment will grow and make more money, of course!). Note that in Mergers and Acquisitions, buy side refers to the investment banks working for potential buyers of a firm, while sell side is the investment bank working for the selling firm. From a general financial services perspective, both of ...

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