Index
Page numbers in italic indicate a figure, and page numbers in bold indicate a table on the corresponding page.
advertisements: Adidas 171–172; affinity and 4; Calvin Klein 5, 22, 23, 24–25, 116, 123–124; Chanel 6, 20, 43, 77, 84–86; Chloé 21; composition of reflected by pattern of silos and elements 67–70; Diesel 22; of Dior 95; Dior 7, 21–22, 86–87, 91; Estée Lauder 5, 23–24, 57, 105, 112; Ferragamo 23; illustration of DNA concept 20–25; Jil Sander 137–139; Paco Rabanne 25; perfume mix components related to expression in 29–36; Thierry Mugler 22, 54, 95–96; tones 29; Yves Saint Laurent (YSL) 6
affinity: awareness and 15; brand strength measured by the percentage of perfume buyers in 10–11; definition of 3; determining
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