Understanding Your Users, 2nd Edition

Chapter 3

Ethical and Legal Considerations

INTRODUCTION   66

POLICIES VS. LAWS VS. ETHICS   66 - 67

ETHICAL CONSIDERATIONS   67 - 76

Do No Harm

The Right to Be Informed

Permission to Record

Create a Comfortable Experience

Appropriate Language

Anonymity vs. Confidentiality

The Right to Withdraw

Appropriate Incentives

Valid and Reliable Data

Acknowledge Your True Capabilities

Data Retention, Documentation, and Security

Debrief

LEGAL CONSIDERATIONS   76 - 78

PULLING IT ALL TOGETHER   78

Introduction

Before conducting any kind of user activity, there are a number of ethical and legal considerations you must be aware of. You are responsible for protecting the participants, your company, and the data you collect. These are not responsibilities ...