Chapter 9



Interviews are one of the most frequently used user research techniques. In the broadest sense, an interview is a guided conversation in which one person seeks information from another. There are a variety of different types of interviews you can conduct ranging from structured to unstructured depending on your constraints and needs. Interviews are incredibly flexible and can be conducted as a solo activity or in conjunction with another user experience activity (e.g., following a card sort). The end result of a set of interviews is an integration of perspectives from multiple users. If you conduct interviews with multiple user types of the same process/system/organization, you can obtain a holistic view. Finally, ...

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