Chapter 11

Card Sorting


A card sort is most often used to inform or guide the development of the information architecture of a product. For example, it can help determine the hierarchy in applications. It can also provide information when deciding how to organize displays and controls on an interface. To conduct the technique, each participant sorts physical or virtual cards describing objects or concepts in a product into meaningful groups. By aggregating the grouping created by several users, we can learn how closely related each of the concepts are. This method tells us how a product’s features should be structured to match the users’ expectations about how those features are related. This technique can be conducted with individuals ...

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