Understanding Your Users

CHAPTER 7

INTERVIEWS

INTRODUCTION

WHEN SHOULD YOU CONDUCT INTERVIEWS?

THINGS TO BE AWARE OF WHEN CONDUCTING INTERVIEWS

PREPARING TO CONDUCT AN INTERVIEW

Identify the Objectives of the Study

Select the Type of Interview

Decide Now How You Will Analyze the Data

Write the Questions

Test Your Questions

Players in Your Activity

Inviting Observers

Activity Materials

CONDUCTING AN INTERVIEW

The Five Phases of an Interview

Your Role as the Interviewer

Monitoring the Relationship with the Interviewee

Dos and Don’ts

DATA ANALYSIS AND INTERPRETATION

Categorizing

Affinity Diagram

Qualitative Analysis Tools

COMMUNICATE THE FINDINGS LESSONS LEARNED

PULLING IT ALL TOGETHER

CASE STUDY: PREPARING AND CONDUCTING ON-SITE INTERVIEWS

Introduction

Interviews ...