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Understanding Your Users by Catherine Courage, Kathy Baxter

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CHAPTER 8

SURVEYS

INTRODUCTION

WHEN SHOULD YOU USE A SURVEY?

THINGS TO BE AWARE OF WHEN USING A SURVEY

CREATING AND DISTRIBUTING YOUR SURVEY

Preparation Timeline

Identify the Objectives of Your Study

Players in Your Activity

Compose Your Questions

Determine Now How You Will Analyze Your Data

Building the Survey

Considerations When Choosing a Survey Distribution Method

Distributing Your Survey via the Web, E-mail, or Paper

Test Your Survey

DATA ANALYSIS AND INTERPRETATION

Initial Assessment

Types of Calculation

COMMUNICATE THE FINDINGS

LESSONS LEARNED

PULLING IT ALL TOGETHER

CASE STUDY: USING ONLINE SURVEYS TO QUANTIFY USABILITY ISSUES

Introduction

Surveys can be an extremely effective way to gather information about your users. A well-designed ...

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