January 2005
Beginner
704 pages
18h 53m
English
INTRODUCTION
WHEN SHOULD YOU USE A SURVEY?
THINGS TO BE AWARE OF WHEN USING A SURVEY
CREATING AND DISTRIBUTING YOUR SURVEY
Preparation Timeline
Identify the Objectives of Your Study
Players in Your Activity
Compose Your Questions
Determine Now How You Will Analyze Your Data
Building the Survey
Considerations When Choosing a Survey Distribution Method
Distributing Your Survey via the Web, E-mail, or Paper
Test Your Survey
DATA ANALYSIS AND INTERPRETATION
Initial Assessment
Types of Calculation
COMMUNICATE THE FINDINGS
LESSONS LEARNED
PULLING IT ALL TOGETHER
CASE STUDY: USING ONLINE SURVEYS TO QUANTIFY USABILITY ISSUES
Surveys can be an extremely effective way to gather information about your users. A well-designed ...
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