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Understanding Your Users by Catherine Courage, Kathy Baxter

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APPENDIX G

COMPUTERIZED QUALITATIVE ANALYSIS TOOLS

Several tools are available for purchase to help you analyze qualitative data (e.g., interviews, focus groups, field study notes). They look for patterns or trends in your data. Some allow you to create categories and then search for data that matches those categories. A few can even search multimedia files (e.g., graphics, video, audio). However, since these programs require practice and for the data to be typed up, they are best used only when you have complex data (i.e., unstructured interviews) and lots of it. If you have a small number of data points and/or the results are from a very structured interview, these tools would be overkill and unnecessary. A simple spreadsheet or affinity diagram ...

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