Undisruptable

Introduction: Why You Should Read This Book

It seemed as if time stood still as the ball spun towards me. I thought to myself, You did it man. You achieved your goal; you are in the starting line-up for one of the best teams in the world. I caught the ball, brushed off some would-be tacklers and made some ground. After the game, the coach, the club president and my new teammates congratulated me on a great performance. I was off to the dream start. Little did I know how that peak moment was the start of a steep decline. One year later, after multiple injuries, disappointments and setbacks, I joined a lesser club. Two years after that, I reached the end of the career I had built over a decade.

That same year, Forbes magazine ran a cover story entitled ‘One billion customers, can anyone catch the cell phone king?’ It was November 2007. Nokia's stock surged one hundred and fifty-five percent with a peak price of over forty dollars per share. Nokia was the largest mobile phone company in the world, dominating more than fifty percent of the global market. Two years later, the share price dropped below ten dollars per share. Eight years after that, shares plummeted below five dollars and Nokia offloaded its smartphone business to Microsoft. In the period of only six years, Nokia saw their market share slip from fifty percent in 2007 to three percent in 2013. A powerful business, built slowly over decades, faced a dramatic descent that lasted less than a decade.

My sports career and ...