SYNTHESIS / ANALYSIS TECHNIQUE • RESEARCH DELIVERABLE

18 Content Inventory & AuditImage

A content inventory tells you what your content is. A content audit makes recommendations as to what your content should be.

Content is more than just text, and it can encompass all the information that you package and publish for your customer’s benefit. Everything a customer can read, watch, interact with, or listen to can be considered content, as each of these activities plays an important part in how people will feel about your product or service.

The content inventory and auditing process assumes two things: first, that you have content to index, and second, ...

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