February 2012
Intermediate to advanced
208 pages
8h 23m
English
Content preview from Universal Methods of Design
29 Desirability Testing
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RESEARCH METHOD
29 Desirability Testing
When there is disagreement about which design direction to pursue, desirability testing shifts the conversation from which design is “best” to which design elicits the optimal emotional response from users.
First impressions matter, and within seconds of being introduced to a product, people will make judgments about it. Most of the snap judgments are based on how design elements make people feel, and designers know that interface elements that trigger an emotional response are difficult for non-designers to identify and articulate. But there is a method designed to explore this emotional space—desirability ...
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