RESEARCH METHOD • SYNTHESIS / ANALYSIS TECHNIQUE
79 Speed Dating
When people compare multiple design concepts in quick succession, design teams can learn how people react to new technology while also taking into account existing contextual and social factors.
Speed dating as a research method is inspired by the framework of its dating-scene namesake, but instead of people, researchers rapidly “speed date” design opportunities with potential users. The power of speed dating lies in exposing people to future design ideas via storyboards and simulated environments before any expensive technical prototypes are built. An overview of the speed dating ...
Get Universal Methods of Design now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
