February 2012
Intermediate to advanced
208 pages
8h 23m
English
Content preview from Universal Methods of Design
79 Speed Dating
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RESEARCH METHOD • SYNTHESIS / ANALYSIS TECHNIQUE
79 Speed Dating
When people compare multiple design concepts in quick succession, design teams can learn how people react to new technology while also taking into account existing contextual and social factors.
Speed dating as a research method is inspired by the framework of its dating-scene namesake, but instead of people, researchers rapidly “speed date” design opportunities with potential users. The power of speed dating lies in exposing people to future design ideas via storyboards and simulated environments before any expensive technical prototypes are built. An overview of the speed dating ...