Universal Principles of Branding

Book description

Universal Principles of Branding is a concise, visual introduction to 100 of the most fundamental elements of branding. 

Table of contents

  1. Cover
  2. Title
  3. CONTENTS / ALPHABETICAL
  4. CONTENTS / CATEGORICAL
  5. Introduction
  6. 01 Abstraction
  7. 02 Anthropology / Ethnography
  8. 03 Association
  9. 04 Authenticity
  10. 05 Bandits and Robots
  11. 06 Beauty, Not Beautification
  12. 07 The Big Five
  13. 08 Black Box or Scientific Method
  14. 09 Blurring
  15. 10 Body and Brand
  16. 11 Brand Architecture
  17. 12 Brands Are a Technology
  18. 13 Branded Unconscious
  19. 14 Campaigns
  20. 15 Case Studies
  21. 16 Celebrities
  22. 17 Character
  23. 18 Comfort and Disruption
  24. 19 Commit to the Bit
  25. 20 Conflict
  26. 21 Context
  27. 22 Crafty Creativity
  28. 23 Customer Journey
  29. 24 Delivery
  30. 25 Difference and Différance
  31. 26 Digital to Social Strategist
  32. 27 Disaggregated Data
  33. 28 Do No Harm
  34. 29 Don’t Fear the Audit
  35. 30 Ecosystem
  36. 31 Engagement
  37. 32 Environment/Anti-environment
  38. 33 Erotics of Brands
  39. 34 Everybody Lives in a Body
  40. 35 Everyone Works in Branding
  41. 36 Flexing
  42. 37 Frameworks
  43. 38 Framing
  44. 39 Gathering (and Dividing)
  45. 40 Generosity (and Humility)
  46. 41 Go Outside Your Lane
  47. 42 Haptics
  48. 43 Hearing Voices
  49. 44 Heterogeneity
  50. 45 History and Genealogy
  51. 46 How You Say It
  52. 47 Identity
  53. 48 Influencers Are a Racket
  54. 49 Intimacy
  55. 50 Jargon (and Fear)
  56. 51 Jungian-ish Archetypes
  57. 52 Kill the Human
  58. 53 Let’s Put on a Show
  59. 54 Magic and Superstition
  60. 55 Management
  61. 56 The Master Narrative Problem
  62. 57 Mystery Is Sexy
  63. 58 Naming Is Knowing
  64. 59 Nostalgia
  65. 60 No Such Place as “Away”
  66. 61 Observation
  67. 62 One ______ Fallacy
  68. 63 Out of Home, but in the Mind
  69. 64 Parody Is a Sign of Success
  70. 65 Party People
  71. 66 Permission
  72. 67 Playtime
  73. 68 Politics
  74. 69 Professionalism Second
  75. 70 Relationships
  76. 71 Render unto Caesar
  77. 72 Repair and Age
  78. 73 Repetition and Syncopation
  79. 74 Retinal / Non-retinal
  80. 75 Rituals and Routine
  81. 76 Scoping
  82. 77 Semantic Infiltration
  83. 78 Signals
  84. 79 Skepticism
  85. 80 Social Responsibility
  86. 81 Sonic Branding
  87. 82 Standards
  88. 83 Strategy
  89. 84 Tag, You’re It
  90. 85 Take Me Home
  91. 86 Talk to the Gatekeepers
  92. 87 Taste the Rainbow
  93. 88 Tension
  94. 89 Thinking Over Wisdom
  95. 90 Time
  96. 91 Touchpoints
  97. 92 Valuation
  98. 93 Values
  99. 94 Viruses and Variants
  100. 95 War Language
  101. 96 Weakest Link
  102. 97 What Is the Product?
  103. 98 World-building
  104. 99 You Are Not a Brand
  105. 100 Zany, Cute, and Informative
  106. About the Author
  107. Acknowledgments
  108. Index
  109. Dedication
  110. Copyright

Product information

  • Title: Universal Principles of Branding
  • Author(s): Mark Kingsley
  • Release date: October 2023
  • Publisher(s): Rockport Publishers
  • ISBN: 9780760378212