19 / Try out the two-lines-of-type test20 / Adjusting line height is the easiest improvement to make21 / Don’t underestimate the power of measure22 / A little tracking goes a long way23 / Create meaningful emphasis in your text24 / You’re going to need italics25 / Using weight is more than just making something bold26 / Often, the more styles, the better27 / Avoid faux (synthesized) styles28 / Use true obliques29 / Use typefaces with multiple widths30 / Understand masters & interpolation31 / Employ multiplexed typefaces for interaction32 / Punctuation & quotation marks aren’t just for copyeditors33 / Differentiate between logo, logotype, and logomark34 / Licensing is important, actually