Universal Principles of Design, Revised and Updated

Foreword

Courses in psychology and anthropology were glaringly absent from my undergraduate and graduate design education. Indeed, a deeper understanding of human behavior and a scholarly approach to design were almost entirely overlooked. I left college with considerable knowledge in form making and very little knowledge in understanding human perception and meaning making. Universal Principles of Design is a resource that helps to fill in some of the gaps, dispel myths, and give sound reasons for much of what is felt intuitively, and yet not fully understood.

For years I’ve been a fan of the HGTV house buying-fixing-renovating shows on TV, and I’ve never seen one person express a desire for low ceilings, rooms with small windows, or a bad view. ...