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Universal Principles of Design, Revised and Updated by Jill Butler, Kritina Holden, William Lidwell

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1 Note that the authors use the term aesthetic-usability effect for convenient reference. It does not appear in the seminal work or subsequent research.

2 The seminal work on the aesthetic-usability effect is “Apparent Usability vs. Inherent Usability: Experimental Analysis on the Determinants of the Apparent Usability” by Masaaki Kurosu and Kaori Kashimura, CHI ’95 Conference Companion, 1995, p. 292–293.

3 “Forming Impressions of Personality” by Solomon E. Asch, Journal of Abnormal and Social Psychology, 1946, vol. 41, 258–290.

4 “Emotion & Design: Attractive Things Work Better” by Donald Norman, www.jnd.org, 2002.

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