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07BALANCE

The subjective perception of unity combining proportion and the visual weight of colors

Balance is one of the key elements of design. While there are many historic references that suggest ways to create balance, there are no fixed rules that will guarantee that a design feels balanced. Some references suggest developing a color scheme based on set proportions of complementary colors; others suggest selecting dominant, supporting, and accent colors. While these concepts may provide a starting point, in the long run putting colors together is a process of trial and error. What feels balanced to one person may feel unsettling to another. ...

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