CHAPTER 4

Engaging Others with Actionable Next Steps

How many times has this happened to you? A businessperson you meet at a networking event finds your research project interesting and wants to learn more about it. You exchange cards and set up a meeting in the coming week. The person comes to your lab, signs the NDA, and approvingly nods at your technology, which you present in much detail. When the hour is up, your guest thanks you for the time and suggests keeping in touch, especially when you have advanced the technology more and it is closer to implementation. The person then departs, never to be heard from again. You assume this person was not all that interested after all and chalk it up as one more pointless meeting.

In reality, you ...

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