CHAPTER  19

Platform Thinking for Startup Success

The first part of this book explored what individual startups can do to improve their chances in the market: how they can communicate more effectively with outside partners, and how they can organize their business model and financial model around easy-to-understand principles with which they can engage others and kick-start synergies. So far, support from the university only includes providing a framework for startups with its existing infrastructure and occasional assistance such as hiring a startup coach.

There are also universities that want to take a more active role in entrepreneurship. They feel the technology they develop should have a bigger impact on people’s lives, or they may be falling ...

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