PART     II

Strategies for Universities

Congratulations—you made it through the first part of this book. Maybe you are an entrepreneur, or perhaps you think about how your university could enable more startup success. Either way, you have seen by now what it means to launch a company out of a university. It may have surprised you that little theory is necessary for that purpose. That a startup has more to do with tinkering and incremental product development than careful grant-proposal writing may also have been news to you. With a fresh approach to communicate ideas, startups engage third parties with actionable next steps to build on synergies for their success. The most important part of the process is to begin and to collect individual experiences ...

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