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Unleashing Creativity with Digital Technology by Robert D. Austin

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Unleashing Creativity With Digital Technology

Digital technologies are reducing the cost of iteration and experimentation in creative work — and that opens up new possibilities for both people and businesses.

Editor’s Note: This article is one of a special series of 14 commissioned essays MIT Sloan Management Review is publishing to celebrate the launch of our new Frontiers initiative. Each essay gives the author’s response to this question:

“Within the next five years, how will technology change the practice of management in a way we have not yet witnessed?”

If you watch movies or television, you’ve likely seen Stefan Sonnenfeld’s work. It’s on display in “Star Wars: Episode VII — The Force Awakens,” three “Mission ...

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