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Unleashing the Potential of Supply Chain Analytics by Mary C. Holcomb, Adam Petrie, Melissa R. Bowers

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Unleashing the Potential of Supply Chain Analytics

To gain competitive advantage from supply chain analytics, companies need to reduce the time it takes to act on the insights those analytics generate.

Hanesbrands Inc., a manufacturer and marketer of basic apparel based in Winston-Salem, North Carolina, is using analytics to close the gap between insight and supply chain responsiveness. For example, the company recognizes that knowledge of a shortage of men’s T-shirts two weeks from now is of no benefit if the minimum lead time necessary to acquire more T-shirts is four weeks. So Hanesbrands is turning to machine learning to design predictive models to sense supply chain issues ...

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