Foreword
Keith Kelsen does a masterful job in Unleashing the Power of Digital Signage of introducing this new technology to the business world. All marketers need to pay close attention to what is going on here, for as Kelsen points out, what we are witnessing is the birth of the 5th screen — beyond movies, TV, computers, and mobile phones — which provides companies with a new tool in the arsenal of how to interact with people. Whether you are already deeply involved in using digital signage in your enterprise, are just starting to investigate it, or are reading about it for the very first time, this is the ideal book to learn what it's about, what it means, and what you should do about it.
But understand that digital signage is not just about ...
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