7Programming the Network

 

So far, we’ve discussed many considerations about how to choose the right content for a digital signage network and how to create the various content building blocks. Now, with all the building blocks in hand, it’s time to consider how to assemble all of them into an operating network. In this chapter we’ll discuss how each network is programmed to maximize the viewership and balance the advertising to keep the network profitable and watched.

7.1 Making a Network a Network

One of the most significant problems of early digital signage networks stems from the fact that, technically, it isn’t particularly difficult to install a screen and display content on it. As a result there have been many examples of networks that, ...

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