9 Interacting with the Viewers


So far we’ve talked about digital signage in terms of the producer and the viewer. The former creates and presents the content; the latter absorbs it and, we hope, acts on the information. There is a way, however, to create a very different dynamic that will make your digital signage network much more engaging: shift the viewer from passive to participant. The moment one engages the viewer in this way, the entire experience changes dramatically.

Enabling the audience to manipulate and interact with the information on the screen—to alter it in some way or change its response—results in a far more personal experience. Rather than having every user view the same content, users can now choose the content that matters ...

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