12 Where Will Content Lead Us?


As I write this final chapter, the amazing potential of digital signage is just beginning to be realized as the industry begins to shift away from thinking about the technology itself and begins considering the role of content in shaping the future. Like any technology that reaches this tipping point, the changes in the industry—and the changes in daily life that will result—are bound to accelerate at a startling pace. What the industry will look like 5 years from now will be considerably different from what we see today. As one gazes into a crystal ball, the possibilities for the future of content and how we create it, interact with it, and perceive it are endless. There will be new ideas and thoughts that are, ...

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