The Tools It Takes to Gather and Consolidate Information

When it comes to understanding user behavior and improving the user experience of digital products, the collection and analysis of data and information collected during your research phases are key. And it’s true that sometimes, gathering and consolidating data from various sources can be a challenging and time-consuming process.

This is where the right tools come in, making it easier to collect, analyze, and visualize data in a consistent and reliable manner. In this chapter, we’ll explore the various tools needed to effectively gather and consolidate UX analytics data, and how these tools can help your stakeholders and organization make informed decisions based on accurate insights. ...

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